Anti Spam

Say NO to Spam

This Anti-Spam Policy applies to emailmagnet's email marketing service and any other service provided by emailmagnet to you ("service").

emailmagnet is a permission-based e-mailing service. By using the emailmagnet service you are agreeing to our standard Terms and Conditions, our Privacy Policy and to this Anti-Spam Policy, which are available online to view at

emailmagnet prohibits the following:

1. use of the Service in any manner associated with the transmission, distribution or delivery of any unsolicited commercial email or unsolicited bulk email ("spam"). You may not use the service to send any spam;

2. use of the service to send out communications with an unrelated subject / content to that which the subscriber requested to be informed about;

use of the service for:

  • the promotion or sale of email lists
  • the sale or advertising or illegal goods or services
  • pornography or other sexually explicit emails
  • the sale or advertising of pharmaceutical products
  • 'get rich quick' schemes
  • gambling products and services

As an email service provider, our whole organisation is based around the deliverability of the emails that are sent through our servers. Any email sent through the service must:

  • not use or contain invalid, forged or misleading header information
  • not use or contain invalid or non-existent domain names
  • not use a third party's internet domain name without permission of the third party
  • not misrepresent, hide or obscure in any other way any information identifying the origin or transmission path
  • not use or contain false or misleading information in the subject line
  • not use or contain any false or misleading content
  • provide recipients with an opt-out mechanism able to process opt-out requests within 30 days from when you send any commercial email
  • honour any opt-out request promptly and in any event within 10 working days from receiving the opt-out request
  • if relevant, clearly identify that the commercial email is an advertisement and contain your valid physical postal address
  • not otherwise violate the applicable terms of the Privacy Policy and our Terms and Conditions from time to time

emailmagnet customers are only allowed to send emails to people who have given prior permission to receive promotional material from them ("Permission Based").

Data which we consider to be Permission Based:

  • Your data is collected via a subscription form on your website.
  • Your data was collected via an opt-in check box on an online form. This box must not be pre-checked as default as they are then not knowingly opting in.
  • Customers who have purchased from you within the past 2 years.
  • Addresses that were collected via Trade Shows / offline. They must be aware that you will be sending them promotional emails by providing their address.

Data which we consider NOT to be Permission Based ("Non Permission Based"):

  • Any purchased/rented/loaned email list, regardless of whether they have ‘opted in’ or how much the list cost you. You need to obtain the opt in yourself.
  • Any third-party list you have acquired. You need to obtain the opt in yourself.
  • Addresses that you have ‘harvested’ or copied from your target markets websites.
  • Addresses of customers that are over two years old.
  • Any addresses that you cannot prove how you’ve collected them.

emailmagnet prohibits the use of the Service in any manner associated with the transmission, distribution or delivery of any Non Permission Based email.

We’ll know if you’re using Non Permission Based Data or Lists: We are vigilant in our efforts to prevent users using data and lists which are Non Permission Based and have several procedures in place to ensure that our system is kept clean of bad data.

  • Random Email Verifying – We check the content and subject lines of new campaigns to make sure that it is appropriate and not misleading. If we feel it is, the emails will be paused until the content is corrected. We approve all client emails before they are sent with new accounts.
  • List Verification – All large lists will be reviewed by us before you will be allowed to send to them. We have automated systems to allow us to review any uploaded list and if the list is Non Permission Based or does not pass our criteria in any other way, you will not be allowed to send to it.
  • Abuse Rates – We are constantly receiving information from our partnerships with Internet Service Providers ("ISP's") to look for any abnormally high complaint rates. If we do see a high rate, we may disable your account and contact you to discuss the issue. We can also terminate accounts based on complaint levels.
  • ISP and Blacklist communication – We continue to communicate with both ISP’s and Blacklists at all times to ensure that our customers aren’t breaking any rules. We have feedback loops set up with the major ISP’s and are always welcoming any blacklist companies or ISP’s to contact us with further suggestions on how to improve.

If we believe that unauthorised or improper use is being made of the Service, we may, without notice, take such action as we, in our sole discretion, deem appropriate, including the suspension or termination of any account. Unauthorised use of the Service may result in civil action against you and anyone assisting you.

Using emailmagnet to send out emails to addresses obtained in any way other than a subscriber opting-in to your list may incur a £250 charge per incident.

Nothing in this policy is intended to grant any right to transmit or send email to, or through, the Service. Failure to enforce this policy does not amount to a waiver of emailmagnet's rights.

Have you received spam from a emailmagnet user?

If you have received spam from one of our clients please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. with full details of the email received and we will deal with it promptly.